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Write Copy With Problem Agitate Solve

Write copy with the Problem, Agitate, Solve structure that names a pain, intensifies it, then presents your offer as the fix.

Prompt
Using the Problem-Agitate-Solve framework, write a [FORMAT] marketing campaign.

Problem: Identify the most painful [PROBLEM] faced by [CUSTOMER_PERSONA].
Agitate: Agitate the issue to show why it is a bad situation to stay in.
Solve: Present [PRODUCT] as the logical solution to the problem.

Fill in the brackets

  • [FORMAT]The asset to write: sales page, ad, email, social post, or video
  • [PROBLEM]The most painful problem your audience faces
  • [CUSTOMER_PERSONA]Your ideal customer, e.g. first-time SaaS founders
  • [PRODUCT]The product or service positioned as the solution

How to use this prompt

  1. Name the single most painful problem, not a list of minor ones.
  2. Run the prompt, then check the agitate section feels honest, not manipulative.
  3. Rewrite the solve section so the offer maps directly to the pain named.
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