Write Copy With Before After Bridge

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Marketing & Copywriting Prompts

Write Copy With Before After Bridge

Turn any offer into persuasive copy using the Before, After, Bridge structure that moves readers from problem to solution.

Works with ChatGPT, Claude, GeminiJuly 6, 2026

Prompt

Using the Before-After-Bridge framework, write a [FORMAT] marketing campaign for my offer.

Before: Present the current situation and the [PROBLEM] faced by [CUSTOMER_PERSONA].
After: Show them the world after using [PRODUCT] and how it has improved their situation.
Bridge: Show them how to reach that improved state by using [PRODUCT].

Fill in the brackets

[FORMAT]The asset to write: sales page, ad, email, social post, or video
[PROBLEM]The core problem your audience struggles with
[CUSTOMER_PERSONA]Your ideal customer, e.g. busy small-business owners
[PRODUCT]The product or service you are selling

How to use this prompt

Fill in the format, problem, persona, and product, then run the prompt.
Ask for two or three variations so you can compare angles.
Tighten the bridge so the next step feels obvious and low-risk.