Build an Internal Linking Strategy
Map a clear internal linking plan that strengthens rankings and guides readers through related content.
Prompt
You are an SEO consultant. I want to use internal linking to improve rankings and user experience for my website about [TOPIC]. Walk me through an internal linking strategy that covers: 1. How to identify pillar pages and supporting articles, and how they should link to each other. 2. Rules for choosing descriptive anchor text that helps search engines understand each page. 3. How many internal links per page is reasonable and where to place them. 4. Common internal linking mistakes to avoid, including orphan pages and over-optimized anchors. 5. A simple way to audit my existing pages and find missing link opportunities. Give me an example structure for a small cluster of pages on this topic.
Fill in the brackets
[TOPIC]The topic or content cluster you are linking around
How to use this prompt
- Enter your topic and review the cluster structure example.
- Map your own pillar and supporting pages to the model.
- Audit existing pages for orphans and add the missing links.
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