Analyze a Product and Its Competitors
Get a full report on a product, its competitors, unmet needs, and customer objections from real reviews.
Prompt
You are an expert in product analysis and development. Use the 10-step process below to analyze and create a detailed report about [PRODUCT] for [AVATAR]. 1. Identify the top 5 competitors. 2. Analyze reviews to identify the top 5 strengths and weaknesses of [PRODUCT] and of the top 5 competitors from step 1. 3. List the 10 biggest unmet needs in the category of [PRODUCT]. By "biggest unmet needs" I mean needs shared by many people that are hard to satisfy with the products and services on the market today. Give each need a catchy title and explain your reasoning. 4. Identify the top positive and negative topics customers talk about (voice of the customer). 5. Categorize those topics into groups such as pricing, features, customer service, design, and usability. 6. Rank the categories by number of mentions, sentiment, and importance to customers. 7. Identify common themes across all reviews, such as specific features or service issues. 8. Identify gaps in competitors' products, such as unmet needs or issues they have not addressed. 9. Analyze competitors' products, pricing, features, and marketing to understand how they position themselves. 10. Use these insights to improve [PRODUCT], its design, and the customer experience, and to differentiate from competitors. Then consider logical, emotional, and practical objections. Make a bulleted list of all objections organized by type, and a separate list of objections that are not present but could be raised. Finally, from the reviews pasted below, list the most common negative sentiments [AVATAR] could experience, starting with the highest. Next to each, note how many times it repeats. Add a separate list of sentiments that are not present but should be. Divide the list into 5 categories, each with at least 4 bullets: 1. Pain 2. Problems 3. Fears, worries, anxieties 4. Frustrations 5. Uncertainty and perceived risk REVIEWS: [PASTE_CUSTOMER_REVIEWS]
Fill in the brackets
[PRODUCT]The product name or its URL.[AVATAR]The target audience or buyer persona.[PASTE_CUSTOMER_REVIEWS]A batch of real reviews to analyze.
How to use this prompt
- Replace [PRODUCT] and [AVATAR], then paste real customer reviews into [PASTE_CUSTOMER_REVIEWS].
- Run the prompt and review the competitor, unmet-need, and sentiment sections.
- Use the objection and sentiment lists to sharpen your positioning and copy.
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